It is estimated that over 60 percent of sales have fierce competition. Sellers that have a competitive strategy come out winning and those that just react tend to lose. It's a chess game.
In Checkmate: Mastering Competitive Sales Strategy, you will learn five key strategies to "Outsmart your Competition" that you can immediately use, even if you don't have the best or lowest price solution. Competitive strategy isn't about creating advantage, but proactively creating disadvantage for the competition!
The strategy is preemptive and starts at the beginning of a sales cycle. The goal is to take business away from competitors and aggressively control the outcomes of every competitive engagement!
Competitive Sales Strategy is not competitive intelligence. Intelligence is designed to provide the strengths and weaknesses of your competition. Competitive Strategy gives you the tools to use the intelligence to win!
It's a Zero-Sum Game! You win, They Lose... Checkmate
J Bentley Radcliff is a competitive sales performance specialist with 30 years of sales strategy & leadership. He has worked in 47 countries with diverse cultures giving him unique insights.